Strategist. Marketer. Problem solver.
I help wellness practitioners and purpose-driven businesses get clear on their marketing, simplify how their business runs, and grow at a pace that actually feels sustainable.
I've spent years working in marketing and the systems that sit behind it. Somewhere along the way, I lost my own balance — burnt out and disconnected from the work that mattered to me.
Hinter is the business I wished existed when I needed it. Calm, honest, and built around the businesses I most want to support: practitioners who care deeply about their clients, and just need the business side to feel a little lighter.
Alexis took all the overwhelm out of marketing and now I know what I'm doing. She's like a warm hug and never judges. She knows so many tricks to get results on a shoestring.
Shonie - Shonie Lay
We start with your goals and your clients — not a template or a trend.
If something doesn't need fixing, I'll tell you. If it does, I'll tell you that too.
Technology should save you time, not make your business feel like a machine.
I'd love to hear what you're building.
No pressure. No jargon. Just a good conversation.
Based in the Dandenong Ranges, servicing wellness practitioners and purpose-driven businesses across Greater Melbourne and Australia-wide.
We acknowledge the traditional custodians of the lands where we work and their connections to land, sea, and community. We respect and acknowledge their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples.
Copyright 2026. Hinter. All Rights Reserved.